The CSA is a non-profit organization that advocates for the welfare of the constituents it serves. Throughout its journey, the CSA has been sustained by the support, generous funding, and contributions of its esteemed members.
As the Clean Search Alliance begins its journey, it invites industry pioneers and visionaries who have been handpicked to attend the round table event, to show their commitment and support as CSA “Contributors”. In lieu of traditional membership fees, invited companies are kindly requested to express their dedication by contributing a one-time fixed amount, set at a minimum of $5,000.
In recognition of their participation, the names of contributing companies, accompanied by their logos and a brief description, will be proudly showcased across a multitude of platforms, including but not limited to:
- The CSA website: A digital testament to excellence, where the industry's finest converge.
- CSA social media channels: Amplifying the voices of innovation.
- CSA 2024 Round Table event: A hallmark occasion, where leaders convene to shape the future of search.
- CSA Mailing List: A conduit of communication, bridging the gap between aspiration and realization.
Looking ahead, the Clean Search Alliance pledges to unveil further avenues for membership following its initial governance meeting. As the alliance matures and evolves, so too shall the opportunities for collaboration and contribution.
Clean Search Alliance Membership
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In the absence of clear rules, markets either collapse or face external regulation that can stifle business operations.
The search industry, particularly search type-in and arbitration sources, is at a critical juncture where it risks falling under heavy-handed regulation unless proactive steps are taken to standardize its guidelines while improving its internal practices. By focusing on creating a healthier balance between users and advertisers, the industry can prevent the need for drastic external measures.
In January 2024, a significant milestone was reached within the CSA community as the majority of its members rallied in favor of pioneering a new initiative: the creation of an additional track within the CSA framework – the Search Alliance.
The Search Alliance goal is to promote sustainable, consumer-friendly practices within the search ecosystem, emphasizing the optimization of search functionalities for enhanced user experience and traffic quality.
The Clean Search Alliance (CSA) advocates for self-regulation as a means to ensure the sustainability and growth of the search industry, mainly by provisioning a positive user experience while ensuring quality traffic for advertisers.
Currently, the two main challenges are invalid traffic (IVT) and poor user experience. Companies address these issues in different ways with varying levels of success: in-house metric analysis, partner blocklisting or, more recently, leveraging 3rd-party IVT tools. All these methods are geared to ultimately protect search feeds by detecting, blocking & disincentivizing bad behavior. However, there is no centralized system for fraud prevention, which leads to “feed shopping” from potential bad actors.
The CSA proposes the following solutions to address these challenges: implementing unified policies, enhancing data sharing, and establishing standardized practices for handling invalid traffic.
On June 18th, 2024 a round table event brought together nearly 20 search industry leaders to discuss the future of the search landscape. This included executives from major search providers, search feed aggregators, paid media supply platforms and fraud prevention companies. The discussions were mainly focused on enhancing traffic quality, addressing invalid traffic (IVT), and promoting data sharing practices among stakeholders.
Following the success of our opening event, we held a networking reception in New York on July 30, 2024. The reception followed a second round table.